Facts On Design Anthropology.
Design anthropology is a combination of both of those aspects that is, design and anthropology in an application. This makes the projects complex and require a complete understanding of the people who shall be using the said projects. Design anthropology seeks to understand how design interprets human values into physical experiences. Mostly it means different things to different people but the basic principle is that anthropologists and designers work on a project together utilizing one another’s skills.
The major benefit of using the design anthropology is the fact that it helps in solving real world problems by using the two aspects. The relationship between the two fields ensures the process is smooth and is efficient. You will find that it is easier to research on how to solve the issues because you already have some knowledge on the relationship between human values and physical experiences. This then is presented to the client helping them figure out a way to solve an actual real problem in the world.
How does it work? The first thing that is done to make sure of this is to consider both the anthropologist and the designer and determine what their roles are. A journey map then needs to be drawn which is basically more or less of a visual board. Because the designer is visual, they are able to come up with the tools that will enable the anthropologist to represent their journey. The story the client gets to hear from the anthropologist is now what the designer visualized and actualized.
The main use of design anthropology is to present research findings which are very well-articulated for its audience by the use of design. The research methods are many ranging from ethnographic, to diary studies and onto testing like usability testing all while incorporating an anthropological approach. Therefore an anthropologist’s main emphasis is on identifying and putting on hold assumptions and then putting on priority internal perspectives of the group or individual they are studying. For the purposes of understanding their target group, researchers have the mandate to collectively gather together the research. The way anthropologists report and present their research has in a great way change.
Science, data and perception on valid research are the challenges experienced with design anthropology. An anthropologist may face this challenge from time to time but managing to work around the challenges and succeeding to produce the desired result for the designer to work with a great feat for many. A designer’s main challenge is only trying to grasp well what the anthropologist is trying to put across and this is the sole reason why the two should have a good relationship right from the start.